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At its most superficial level, the fedora featured in the signs represents your basic hipster. And to some extent, it’s just part of what is shaping up as a countrywide anti-hipster movement. Something about artisanal tattoos; a bespoke, frontiersman beard; and, yes, a fedora perched atop the head just so is sending some people around the bend.
In these parts, the image of the hipster is also a stand-in for a more deeply seated suspicion that the whole look provides cover for a more privileged crowd that is intent upon importing to your neighborhood higher real estate, food and drink prices — and a new attitude that says, “I’m richer than you, I’m hipper than you and, gosh darn it, some things are going to change around here.”